The aim of the project - as in the case of the currently implemented “Business in Małopolska” - is to promote and maintain the economic brand of the region on foreign markets, by means of promoting the investment and export potential of Małopolska. Thanks to Business in Małopolska Investment in the Future, the economic brand of the region will be presented during international events in the United States, India, China and Western Europe.

For whom: the project is aimed at recipients deciding about investments in the most important sectors of the Małopolska economy, i.e. the IT sector, joint services centers, knowledge and technology transfer centers, R&D and biotechnology sector. The offer is also aimed at Małopolska companies searching for the most attractive sale markets for their goods and services.

Results:  the Business in Małopolska Investment in the Future project will, above all, enable creation of a stable social and economic image of Małopolska all over the world, which will translate into an increase in foreign investment in the region. Therefore, Małopolska has the opportunity for significant improvement of its competitiveness in Europe. Furthermore, the planned results of project implementation will be, among other things, the strengthening of cooperation between institutions responsible for economic development in Małopolska and the development of the most beneficial industry sectors, taking into account the specific character of the region.

Measures: the project assumes, among other things, the participation of Małopolska in international fairs and conferences, the organization of events within the Krakow Metropolitan Area, the promotion of the investment and export potential of the region, and the updating of the offer for investors and exporters.

Implementation term: 1st January 2011 – 31st December 2012
Project value: above 2.5 mil zloty
Source of financing: Małopolska Regional Operational Programme